Various social networks that will help Protek to reach to different set of audience

19 Jan

Business Communication

1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

a. Writing strategies for social media for Protek.

b. Various social networks that will help Protek to reach to different set of audience.

Writing strategies for social media for Protek

19 Jan

Business Communication

1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

a. Writing strategies for social media for Protek.

b. Various social networks that will help Protek to reach to different set of audience.

Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

19 Jan

Business Communication

1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

a. Writing strategies for social media for Protek

b. Various social networks that will help Protek to reach to different set of audience.

After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

19 Jan

Business Communication

1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

a. Writing strategies for social media for Protek

b. Various social networks that will help Protek to reach to different set of audience.

According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

19 Jan

Business Communication

1. According to Avani, a new age PR consultant, emails are obsolete and she thinks no one pays heed to email messages anymore. However, her seniors still support connecting with customers through emails as it still is the primary medium of business communication. Avani decides to explore skills of emailing effectively and goes through the three-step process for emailing – Planning, writing and completing email messages. Please elaborate on the three steps mentioned above.

2. After completing his MBA from one of the reputed institutes Rakesh interned with a market leader in Consumer Products company. He was offered a job as a junior manager on completion of his internship with the same organization. Now, after almost 1.5 years with the same organization as an assistant manager, he realized that he could have had better growth opportunities in other organizations. Hence, he wants to start exploring his options. However, since he never had to indulge in active job seeking, he feels a little lost and approaches a senior friend with some potential employers. Imagining you are his senior friend, please elaborate on some tips for translating general potential into presenting as skills for the employees.

3. Protek Manufactures has been a market leader in paper products for almost 55 years. While they have captured most of the market in West and South India, they still think that reaching out through new media is missing out in their marketing plan. They decide to explore social media for more innovative ways of reaching to their existing and new customers. Please discuss following points in light of the case.

a. Writing strategies for social media for Protek

b. Various social networks that will help Protek to reach to different set of audience.

Business Communication

27 Jun

Q1) Write short notes:

     a) The right Resumes for Effective job hunting

     b) E-Mail Messages as tool for successful business communication

     c) The art of Web Writing

Q2) Explain the following:    

     a) Communicating Across Cultures

     b) Using Visuals as aid for business communication

     c) Designing Documents, Slides for effective business communication

Q3) Explain in brief the process of effective Job hunting     

Q4) How business meetings are planned and discuss the process of Conducting and Recording Meetings.           

Q5) Discuss the various aspects of writing Research Reports.          

Q6) Discuss the various aspects of Creating Goodwill in business communication.

Q7) Critically evaluate Using of Choosing the Right Word, Revising Sentences and Paragraphs in an effective business communication.       

Q8) Define Team for business communication and Explain in brief the effective ways of Working and Writing in Teams.

Business Communication

27 Jun

CASE-1

Nestle has launched quality street ,lion and after 8 choclates imported from Europe. Qualtty Street is an assortment of chocolates priced at Rs. 7 5 for 218 gm. After Eight is a popular adult chocolate priced at Rs.25 for 20 gm and Lion is a caramel wafer bar priced at Rs. 20 for a 45 gm bar. (Kit Kat )is priced at Rs. 6 for a 17 gm bar and has a chocolaty taste while Lion has a crunchy taste). The brands have different tastes and will appeal to different target segments (though the target segment is one which may have already been exposed to these brands during visits abroad). These brands have been introduced in metros in upmarket stores which sell brands bears the label “lmported by Nestle India Ltd.” indicating that they may be better than smuggled ones (which may be stale).

Question:

  • Suggest suitable media /media vehicles for promoting these brands. Give reasons in support of your answer
  • What business communication media you will utilize if you have to launch a soap in rural India?

 

CASE -2

The herbal shampoo market is valued at around Rs. 100 crores. Ny/e, Ayur, Dqbur and Biotique are some of the established brands in the market.

Helene Curtis (JK Group) has introduced a premium herbal shampoo (with variants Shikskai, henna and qmla and brqhmi and josur) priced between Rs. 80 and Rs. 90 (500 ml) for different types of hair. The proposition is the benefits offered by lhe variant based on the combination of herbs, benefits offered by the variants range from extra protection and nourishment to colour, body and bounce. The shampoos have been launched under the brand name Premium HerbslShsmpoos and they target urban housewives with a monthly household income of Rs.25,000. The brand is distributed through 7 0,000 retail outlets and 120 Raymond shops. The company has planned only point of purchase (POP) posters initially and may consider the electronic media later. The shampoo has an annual advertising expenditure of Rs. 10 crores.

Question:

1 Comment on the marketing mix of JK’s Premium HerbslShampoos?

2 How can you make their communication more effective?

 

CASE 3

Attempt all cases of the following:

(i) Iran Rafsanjan Co., Rafsanjan City, Iran has taken a marine insurance policy No. VB/84/3629/29 dated 20th December, 2005 from Albroz Insurance Co., Kerman City, Iran for the import of 500 tractor gears from Apex Products (India) Ltd., Delhi. The exporter shipped the cargo on board vessel — SEEMA on 26th December, 2005 for Bandar Abbas Port of Iran.

As per the letter of credit condition, the exporter was required to fax the shipment details to Albroz Insurance Company within 24 hours of the shipment. However, the exporter could not fax such details due to change in telephone (fax) number of the insurance company.

Draft an express telegram to intimate shipment details.

(ii) Yours is a multinational company having joint venture with a Chinese company. Plant is to be located at Surat. The company immediately needs an Executive – Foreign Affairs (male/female) with ability of “writing and speaking Chinese language.

Draft a recruitment advertisement for publication under classified column of a national daily. Salary-is no bar for the right candidate. E-mail address -info@krishnafashions.com

(iii) The local head office of State Bank of India is located at 11, Parliament Street, New Delhi-110001. The bank wants to construct 76 flats at Noida for its employees and invite applications for pre-qualification of contractors. Full details are available on its website – www.sbi.co.in or www.statebankofindia.com/ procurement_news.

Draft a notice for pre-qualification of contractors.

(ii) The Joint Admission Board (JAB) of Indian Institutes of Technology in its meeting held on 17th September, 2005 at Kolkata has taken some decisions with regard to Joint Entrance Examination (JEE) 2006, i.e., to appear in JEE, one must secure at least 60% marks (55% for SC/ST and PD) in 10+2 examination; a candidate can have only two attempts with effect from JEE-2006; and a candidate who joins any of the IITs through JEE-2006 will not be permitted to appear in JEE in future.* It was also decided that candidates, who have passed their qualifying examination in 2005 or earlier, will be allowed to appear in JEE-2006 as the last chance, witji no consideration of marks or attempts at JEE subject to age requirements. On behalf of the JAB, draft a suitable press release to be issued by organising chairman highlighting these decisions.

Business Communication

27 Jun

1. Define Public Speaking & Determine the purpose of topic Selection.

2. What is media of mass Communication & Explain the modes of Communication.

3. Explain the methods of Oral Communication in Terms of

a) Among Individuals b )Among Group

4. List the different Electronic modes of Communication & Explain the mode of Communication.

5. Explain 7 phases of negotiating tactics.

6. What is group discussion? How is it Evaluated? And what is the techniques of GD.

7. What are the techniques for writing Successful job application?

8. Explain the relationship of non-verbal message with verbal message?

Business Communication

27 Jun

Answer the following question.

Q1. What is the objective of Communication?

Q2. Define Communication & Explain the 4 S’s of Communication.

Q3. Write notes on Bargaining Strategies.

Q4. Write notes on Intended form, Block form and Modified Block form.

Q5. What is group discussion? How is it Evaluated? And what is the techniques of GD.

Q6. Which are the Qualities apart from leadership looked for GD.

Q7. Write Short notes on Hand Shake.

Q8. Give 10 pairs/groups of words that confuse (With meaning).

Business Communication

27 Jun

Answer the following question.

Q1. Which are the Conventional modes of Communication?

Q2. List the techniques for improving reading efficiency.

Q3. List the do’s & don’ts of effective listening.

Q4. Define negotiation & outline its process with Suitable.

Q5. Write notes on Integrative Strategies.

Q6. Explain in Short the 3 written documents related to meeting.

Q7. What does good business behavior includes.

Q8. What are the basis of legal aspects in Business communication.