1. How does a company decide whether it should enter international markets or not? Is it always beneficial to enter foreign markets? Can companies shun international markets and still survive?
2. What are the most critical factors that determine success in global markets? Explain those taking suitable examples.
3. Take a stand on the following:
A company should serve different country markets with standard offerings
A company should serve different country markets with customized offerings Justify your stand.
Also advice how the company could take a decision on the above stated issue.
4. Discuss on the distribution structure that is used in a foreign market and indicate how does a company decide such a distribution structure?
5. “To gain competitive advantage, a global company has to leverage its competencies from all the locations where it has operations”.
Critically analyze this statement
6. Elaborate on the Marketing Mix decision with regard to an international Market. Substantiate your views by appropriate examples.
7. Briefly explain the term Global Brand? How does a brand attain the status of Global brand? Explain with suitable examples.