Category: Marketing Management

Marketing Management – Explain the buyer decision making process for purchasing a self-help book “Happy Happy”

12 Apr
MBA Assignment Admin 0 Comment Marketing Management

Explain the buyer decision making process for purchasing a self-help book “Happy Happy”.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

 

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Marketing Management – Explain five online social media platform through which you will promote the book “Happy Happy”

12 Apr
MBA Assignment Admin 0 Comment Marketing Management

Explain five online social media platform through which you will promote the book “Happy Happy”.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

 

Contact us: – Prakash

Mobil: – +919741410271/ 08722788493

Email: – smu.assignment@gmail.com

Visit: – http://www.mbaassignmentsolutions.com/

We help students in preparing their MBA Case Study Answers| MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash| Call @ +919741410271 / 08722788493 or Email: smu.assignment@gmail.com

Marketing Management – Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

12 Apr
MBA Assignment Admin 0 Comment Marketing Management

Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

 

NMIMS SOLVED ASSIGNMENT JUNE 2020,

NMIMS SOLVED ASSIGNMENT SOLUTION,

NMIMS SOLVED ANSWERSHEET JUNE 2020

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: – PRAKASH

Mobile: – +91- 9741410271 / 08722788493

Email: – smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

We Assist students in preparing their MBA Case Study Answers| MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash| Call @ +919741410271 / 08722788493 or Email: smu.assignment@gmail.com

Marketing Management – What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

12 Apr
MBA Assignment Admin 0 Comment Marketing Management

What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

 

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

We help students in preparing their MBA Case Study Answers| MBA Assignment Solutions | Project Report & Thesis | Contact: Prakash| Call @ +919741410271 / 08722788493 or Email: smu.assignment@gmail.com

 

Marketing Management – Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

11 Apr
MBA Assignment Admin 0 Comment Marketing Management

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

GET MBA Solved Assignment Solutions

Case Studies & Projects

Contact: Prakash

Call us +919741410271/ 08722788493 or

Email: smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Management – Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

11 Apr
MBA Assignment Admin 0 Comment Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

 

Marketing Management

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

2. Suggest the Geographic, Demographic and behavioural segmentation for the book “Happy Happy”.

3. a. Explain five online social media platform through which you will promote the book.

3. b. Explain the buyer decision making process for purchasing a self-help book.

 

 

NMIMS SOLVED ASSIGNMENT JUNE 2020,

NMIMS SOLVED ASSIGNMENT SOLUTION,

NMIMS SOLVED ANSWERSHEET JUNE 2020

MBA Solved Assignment Solutions

Project Report & Thesis

Contact us: – PRAKASH

Mobile: – +91- 9741410271 / 08722788493

Email: – smu.assignment@gmail.com

Visit: – www.mbaassignmentsolutions.com

Marketing Management June 2018 Assignment

01 Apr
MBA Assignment Admin 0 Comment Marketing Management ,

Marketing Management

1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.

2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer.

3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.

a. Which of the following strategies will you choose:

  • Extend the existing Zeal brand to the energy drink segment or
  • Launch a new brand with a completely new brand identity

Justify with a suitable argument discussing the pros and cons of the strategy.

b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products.

Design the appropriate market entry strategies for ‘Soft & Sweet’

07 Sep
MBA Assignment Admin 0 Comment Marketing Management ,

Marketing Management

Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.

Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors are likely to influence your buying behavior while buying a mobile phone? Explain.

Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country. Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.

a) Design a segmentation plan for ‘Soft & Sweet’.

b) Design the appropriate market entry strategies for ‘Soft & Sweet’.

Design a segmentation plan for ‘Soft & Sweet’

07 Sep
MBA Assignment Admin 0 Comment Marketing Management ,

Marketing Management

Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.

Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors are likely to influence your buying behavior while buying a mobile phone? Explain.

Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country. Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.\

a) Design a segmentation plan for ‘Soft & Sweet’.

b) Design the appropriate market entry strategies for ‘Soft & Sweet’.

In recent past, teenagers girls in India have become highly beauty conscious

07 Sep
MBA Assignment Admin 0 Comment Marketing Management ,

Marketing Management

Q1. Assume that you are going to start a restaurant targeting young customers. What will be the various elements of Marketing Mix with respect to the restaurant? Elucidate.

Q2. Suppose that you are planning to buy a new mobile phone for yourself. What factors are likely to influence your buying behavior while buying a mobile phone? Explain.

Q3. In recent past, teenagers girls in India have become highly beauty conscious. XYZ Limited is planning to introduce a first of its kind beauty cream ‘Soft & Sweet’ targeting teenager girl of affluent class. The cream would be available in different variants as per the skin type such as neutral skin, oily skin, rough skin etc. The product would be sold only from the premium cosmetic stores and through company website across the country. Assume that you are responsible for designing the marketing strategies for ‘Soft & Sweet’.

a) Design a segmentation plan for ‘Soft & Sweet’.

b) Design the appropriate market entry strategies for ‘Soft & Sweet’.