Answer the following question.
Q1. Explain criteria for evaluating market segments.
Q2. Write a short note on customer relationship management programs.
Q3. Write a short note on visual merchandising.
Q4. What is the difference between services & merchandise retailers?
Q5. Explain about the merchandise category (the planning unit).
Q6. Define Point of Purchase Communication also give examples?
Q7. When commercial bribery occurs.
Q8. Explain about social & economic significance of retailing.