Business Communication

1. An online retailer of organic products, has experienced a significant delay in the shipment of their flagship product, organic olive oil. Due to unforeseen supply chain disruptions, the company anticipates a two-week delay in fulfilling customer orders.

The customer service department must inform affected customers of the delay in a clear, concise, and professional manner. Would a direct or indirect approach be more effective in delivering the negative news of the shipment delay to customers? Justify your answer.

2. Infoway Creators is an online marketing company employed by Medigain. Infoway is arranging for a series of global online sessions by expert doctor panels for Medigain. Since the webinars will have large number of participants, Infoway suggested use of backchannel. What are some ways to incorporate backchannel for Medigain?

3. Maximus, a tech startup, is facing challenges in effectively communicating complex product information to its customers via mobile devices. Despite using concise language and clear headings, the messages often fail to engage users and lead to customer inquiries.

a. What strategies can SwiftCorp implement to improve the readability and comprehension of their mobile messages?

b. How can SwiftCorp leverage visual elements to enhance message delivery and engagement on mobile devices?

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