International Marketing

Q1. Pursuing International Marketing at the global marketplace can be a daunting task and also navigating it is tricky. What in your opinion motivates firms to engage in international marketing?

Q2. In our country many products from China dominate our markets and have made production unprofitable for Indian manufacturers. In your opinion should we allow the entry of Chinese products in our country?

Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

a) Explain your market entry strategy to launch the EV bicycles in South Africa.

b) Explain major global pricing policies.  Which of these pricing policies would you consider while launching the EV bicycles in South Africa?

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