Q1. BLINKIT is an e-commerce and grocery delivery APP-based platform for getting any needed groceries, fruits, and vegetables as well as other daily essential products delivered to your doorstep. Based on the Marketing Management definition, please pull-out different components of this definition and relate it with the ‘Blinkit business.’

Q2. Kellogg, an internationally renowned cornflakes, and muesli manufacturer has recently entered into muesli-based products in India, appropriate for the adult population. Using the concept of SEGMENTATION & TARGETING, please develop their segmentation and targeting approach as suggested - For segmentation, you have to identify one appropriate approach and develop it as segment profiles using the relevant information needed for it. Later, suggest a specific targeting strategy you will use and justify your selection.

Q3. Electric Vehicles (EVs) are making inroads in India and not only existing automobile manufacturers are exploiting this opportunity, but new start-up organizations are coming up. REV-UP is a new start-up planning to produce ELECTRIC 2-WHEELER SCOOTERS in India. Kindly answer the following two questions.

a. Using the concept of ‘Microenvironment,’ please develop one of the components of the microenvironment namely Customer.

b. Demonstrate the use of any two ‘Online Marketing Mediums’ to develop awareness and grow the business.

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