Marketing Strategy

Q1. You are the marketing director of Axis bank; you have acquired the credit card and consumer banking business of Citibank India. Evaluate the merits of the action in the context of strategy. Is it good strategy or bad? What steps would you take to integrate the two brands? How would you communicate the same to Axis bank as well as the legacy Citibank customers?

Q2. CVC partners paid nearly 5000 crores for buying an IPL franchisee. Was this a sound strategic decision? Analyze the revenue potential and return on investment over the next 5 years. What type of marketing strategy should the company adopt to get sustainable revenue?

Q3. PVR and Inox merged together to create India’s largest multiplex chain. Integrating and creating a singular brand identity is the company’s biggest challenge.

a) As marketing director of the firm create a brand integration strategy.

b) Create a new brand identity, brand name and communications strategy.

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